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Public wants facts, fairness and objectivity

A study in four different countries for the Reuters Institute for the Study of Journalism says audiences want journalists to focus on facts, objectivity and fairness, and avoid opinions and bias.

The study by market research company JV Consulting used a series of focus groups and in-depth interviews with politically and ethnically diverse groups of older and younger people engaged with news in Brazil, Germany, the UK, and the U.S.

Its findings include differences between age groups on expectations of impartiality and more concern about suppression of views than about bias or the communication of extreme views.

Focus on facts
Impartiality in the digital age
Reuters Institute full report